SuperSmile Frequently Asked Questions

Are there any studies backing up SuperSmile's claims?
Yes. Here are three independent lab tests for you to review:

· Study: "Abrasivity Testing of Test Dentifrice Compared with Standard Dentifrices Using Manual and Powered Toothbrushes" (Westwood Research Laboratory, Inc.)
· Summary: Supersmile tooth whitening toothpaste is 75% below the permissible limit on abrasion, set by the American Dental Association.

· Study: "Method for Determining the Protein Pellicle Removal Potential of Dentifrice Products" (Missouri Analytical Laboratories, Inc.)
· Summary: Supersmile tooth whitening toothpaste inhibits plaque 10 times better than the leading plaque removing toothpaste.

· Study: "Whitening of Natural Dentition Using Commercially Available Dentifrices" (New York University College of Dentistry, David B. Kriser Dental Center)
· Summary: Supersmile tooth whitening toothpaste brightens teeth 2.5 times better than the leading smoker's toothpaste.

What Is the Protein Pellicle? The protein pellicle is a clear, thin layer of protein - which food, bacteria and stains attach. To this pellicle, plaque starts forming. Supersmile dissolves the pellicle safely without abrasion. The result is that your teeth are not only as clean as they can be, but stay cleaner, longer.

What Is Calprox?
Supersmile is the world's first oral hygiene line to offer the miracle of Calprox. This patented, new scientific breakthrough whitening agent is combined with baking soda and is encapsulated with 16 other ingredients to non-abrasively dissolve the protein pellicle to which coffee, tea, tobacco, red wine stains and plaque adhere.

Why Dry Brushing?
Supersmile is specially formulated to be used on a dry brush. The proprietary ingredient, Calprox, is encapsulated in the formula and becomes activated when it comes in contact with saliva. If the toothbrush is wet, it dilutes the effectiveness of the composition. It still works, just not at its optimum.

What Is Tooth Bleaching?
Tooth bleaching has become one of the most popular procedures in a dental office. There are many forms of tooth bleaching. The most common is the use of trays that are custom made to fit your upper and lower arch. Into that tray, a solution or gel is placed. Depending on the type used, and the choice of your dentist. It may have a strength of 10% - 30% of a form of peroxide.

After any professional tooth whitening treatment, after care is of singular importance. If you go back to drinking coffee, tea and colas, or smoking cigarettes, the chances for the color to start regressing are great; that is, unless you maintain tooth whitening with a professional maintenance system such as Supersmile. Supersmile tooth whitening toothpaste is recommended by Top Aesthetic Dentists worldwide.

The Supersmile accelerator works in tandem with in office bleaching. It will not only maintain the whiteness, but it will enhance it. Used 2 times a day, for 2 minutes at a time - a pearl size of the accelerator and a pearl size of toothpaste on a dry brush will whiten your teeth just by brushing. You will see a gradual whitening that is safe, will not harm your gums, and will enhance not only your tooth color, but your overall dental health.

Supersmile was the only toothpaste named the Best of NY in New York Magazine. It is safe, gentle and will remove surface stains better than the leading teeth whitening toothpaste. The side effect of this product is the your gums will get better and your breath will be fresher!

What Is Plaque?
Plaque is bacteria that forms on your teeth and makes them look yellow and dull. It doesn't taste good. It doesn't smell good. You know you have plaque on your teeth because your teeth feel like they have sweaters on.

If left undisturbed for over 8 hours, plaque hardens into tartar, which is hard and cement-like, and can only be removed by a dentist or hygienist with a special instrument. Plaque is also the cause of cavities and periodontal disease.

Supersmile teeth whitening products can eliminate plaque and tartar. If you brush your teeth 2 times a day, floss, and use the tongue cleaner (it takes 5 seconds) you can have a bright, clean, sexy smile with healthy gums and fresh breath.